Last updated September 14, 2026
This policy explains what personal information Atlantic DTF, a brand of Humax Global Ltd (“we”, “us”), collects on atlanticdtf.com, what we do with it, and what choices you have. We’ve written it plainly on purpose.
1. What we collect
- Order information — name, email, phone, shipping and billing address, what you ordered. Needed to print and ship.
- Payment information — handled by our payment processor (Stripe). We see the last four digits and the card type; we never see or store the full card number.
- Artwork you upload — stored so we can print it and so you can reorder. See section 4.
- Tax documents — resale certificates, if you send one. Stored as required by tax law.
- Account information — login email, password (hashed), order history.
- Support messages — emails and texts you send us, and our replies.
- Technical data — IP address, browser, device, pages viewed, how you got here. Collected by our web server logs and, with your consent, by analytics cookies.
2. What we use it for
- Printing and shipping your order, and telling you where it is
- Answering your questions and fixing problems
- Keeping your account and order history so you can reorder
- Collecting and remitting sales tax, and keeping the records the law requires
- Preventing fraud and keeping the site running
- Emailing you about your orders. We’ll only send marketing email if you opt in, and every one has an unsubscribe link.
- Understanding how the site is used, so we can improve it — only with analytics consent
We don’t sell your personal information. We don’t share it with anyone for their own marketing.
3. Who we share it with
Only the people who need it to get your order to you:
- Our production partner in Virginia, who prints and ships — they receive your name, shipping address, and artwork for each order
- Shipping carriers — name and address, to deliver the package
- Payment processor — to take payment
- Email and hosting providers — the services that run the site and send our email
- Analytics provider — anonymised usage data, with your consent
- Tax authorities and law enforcement — when the law requires it
Each of them is bound to use your information only for the purpose we gave it to them.
4. Your artwork
Files you upload are stored with your order so we can print them and so you can reorder. We don’t use them for anything else, we don’t display them, and we don’t share them beyond our production partner. You can ask us to delete artwork from a completed order at any time; we’ll do it within 10 business days. Files from cancelled orders are deleted within 30 days.
5. Cookies
We use cookies that are necessary for the site to work — your cart, your login, checkout — without asking, because the site can’t function without them. Analytics and any advertising cookies are set only if you accept them in the cookie banner, and you can change your mind at any time from the link in the footer.
6. How long we keep it
- Order records, including invoices and tax documents: 7 years, as tax law requires
- Artwork: for as long as your account is active, or until you ask us to delete it
- Account: until you close it. Closing your account deletes it within 30 days, except order records we’re required to keep.
- Support messages: 2 years
- Server logs: 90 days
7. Your rights
Wherever you live, you can ask us to tell you what personal information we hold about you, correct it, delete it, or give you a copy. Email info@atlanticdtf.com with “Privacy request” in the subject. We’ll respond within 45 days and won’t charge you for it. We may need to verify it’s you first.
Virginia residents have these rights under the Virginia Consumer Data Protection Act, including the right to opt out of targeted advertising and the sale of personal data. We don’t sell personal data and we don’t currently run targeted advertising; if that changes, an opt-out will appear here and in the footer. If we decline a request, you can appeal by replying to our response, and we’ll answer the appeal within 60 days. If you’re still not satisfied, you can contact the Virginia Attorney General.
California residents have equivalent rights under the CCPA, including the right to know, delete, correct, and to opt out of sale or sharing. We don’t sell or share personal information as the CCPA defines those terms. We won’t treat you differently for exercising your rights.
Residents of other states with privacy laws — Colorado, Connecticut, Utah, Texas and others — have similar rights and can use the same email.
8. Security
The site runs over HTTPS. Passwords are hashed. Payment details never touch our servers. Access to order data is limited to people who need it to fulfil orders. No system is perfectly secure, and if we ever have a breach that affects you, we’ll tell you as the law requires and as soon as we practically can.
9. Children
The site is for business and adult customers. We don’t knowingly collect information from anyone under 16. If you think we have, tell us and we’ll delete it.
10. Changes
If we change this policy in a way that matters, we’ll email account holders and update the date at the top. Continuing to use the site after that means you accept the new version.
11. Contact
Humax Global Ltd · 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom (company no. 14920614) · info@atlanticdtf.com
